Schweizerische Bundesbahnen, Bern, 1970
Description: Publisher: Schweizerische Bundesbahnen, Bern, 1970. Printer: Hug & Söhne, Zürich. Technique: Colour offset. Size: 128 × 90 cm (F4) – 50½ × 35½ in.
Ref.: APG 1991, 219; Tön apg_001070
Condition: An original poster in very good condition. With four marginal closed tears at right margin. Otherwise, however, no noteworthy damage or at most slight signs of use commensurate with age. Not mounted.
Notes: Herbert Leupin (1916–1999) is probably one of the most famous poster artists in Switzerland. Known and notorious for his stubbornness, he successfully defied all fashion trends and always remained true to himself. But also to his customers. Elitism is not his aim. Rather, it is the simple, everyday products that he puts in the picture. And he sweetens this everydayness with humour, visual wit and bright colours.
Awards: The poster was awarded for outstanding design and print in the Swiss Poster of the Year competition.